Once research has been conducted, our team then assembles the strategy for the launching, testing, and ongoing optimization of the campaign. This requires determining the goals and outlining a specific roadmap to achieve these goals.

Establish Metrics In establishing the campaign goals with our client, key metrics are agreed upon such as test budget, cost per user, number of users per day. The campaign roadmap is created around achieving these desired metrics.

Create the Roadmap
An extensive 30 and 90 day roadmap is built out providing each action to be taken, when it is to be taken and expected result. Each calendar quarter, our search team will work with our client to establish a new roadmap for the upcoming quarter. The roadmap is the schedule for our search team to work from. Every campaign is different and hence each strategy must be customized to achieve the specific goals for each campaign.

Once the strategy is complete, it's time to get to work! Our search team focuses on these critical elements when building the campaign:

Keyword List Generation
Our team creates an extensive list of keywords
that are likely to be searched by consumers.
This included the obvious and the obscure that
competitors may not even be aware of.

Negative List Generation
Often underrated, but vital to an efficient
campaign. Our team creates an extensive list
of negative words and terms to avoid
wasteful spending.

Ad Copy Creation And Testing
Our team of highly trained copywriters
specialize in creating compelling ad copy
that drive consumers to want to 'click'. Our
success from testing and modifying ad copy can be attributed
to our dedication and set processes to achieve the best results for our clients.

Bid Management
It's important to understand that not all keywords are created equally.
Users respond differently to different keywords, some are 'buying' keywords and some are 'research' keywords. Since we are capturing users at different stages of their purchasing decision, it's important to establish bid prices that correlate to the campaign goal. Anyone can achieve position one in Google, but the key is to achieve the most profitable position. Our team of highly trained experts analyzes, tests and expands bid pricing based on the campaign goals and maintaining profitability for our clients.

Campaign Structure Creation
Appropriate architecture enables a campaign to be built in a manner that yields the best results and scalability at the same time. Through methodical planning, our experts utilize best practices and advanced technology platforms to create the ideal campaign architecture.

Settings
Mobile or not to mobile? All day or select hours? City, State or Country targeting? Some of the many questions that dictates the appropriate settings when creating search campaigns. Maximizing campaign settings increases efficiency and ROI for our clients.

Landing Pages
All to often we find new clients don't direct their consumers to the appropriate landing page. Worse still, some clients think they are, but find their users are landing on the wrong page. Imagine a user searches for an Apple Macbook but lands on a Dell Desktop page, a guaranteed way to lose a customer! Our team combines both manual and automated tools to search all links to ensure users are being directed to the right page. Our philosophy is pretty simple, a user should have a consistent experience from search query to ad copy to landing page. Our role is to help create the right landing page to fulfill this user experience. Learn More...

Tracking and Reporting
Performance that is monitored is performance that is improved. Our team lives and breathes metrics! Our team utilizes Google tools and various 3rd party tools, to constantly monitor campaign performance. When ROI matters, monitoring a wide array of data sets is what enables our team to make the right decisions.