The online advertising industry can be an intimidating space. With thousands of avenues for a business to advertise their services online, the process can be overwhelming, expensive, and even frightening. At Breakthrough Ads, we work with our clients and 'hold their hand' through the online advertising maze. We help our clients understand and establish realistic, quantitative goals and build a marketing strategy to fulfill these goals.
Creating the Marketing Strategy is only the beginning. Our team is responsible for working with your internal teams to bring this strategy to fruition. Every client is unique. Some clients have us manage the entire process, while others will have their internal teams heavily involved. When creating the strategy, we work with you to understand the model that suits your business best.
Our marketing team works with you to understand your goals, your strengths, your weaknesses and your limitations. From here, we create and execute the marketing strategy that will achieve your goals.
Communication is a critical component to success and as such, our account managers are available at all
We understand that your time is valuable. With most people, if we just email a weekly or monthly report, we know it will be placed in the 'To-Do' folder, never to be seen again. For this reason, each week, we have a scheduled time to meet with you and provide a detailed analysis of all vital statistics and strategies implemented from the prior week then cover the strategies for the upcoming week. Going the extra mile is standard operating procedure.
It is also the responsibility of our team to stay ahead of the curve, be proactive and continually provide you with new strategies to increase your ROI. Whether it be new design, implementing 3rd part technology or keyword expansion, each and every day we focus on increasing efficiency. We take great pride in helping you increase your ROI on your online marketing campaign.
What do your customers currently assume about your brand? Are they right? Is it how you want them to perceive your brand?
We take the time to understand your desired branding perception. Based on this, we create a strategy to either extend your current brand perception or re-position your brand with the appropriate marketing campaign. Building a brand requires consistency; from ad copy to landing page design, to follow up emails and every other consumer exposure to your brand. Our strategy is all encompassing and takes a long term view to building your brand in such a way that consumers recognize it instantly.
Branding has the power to create associations and change words. A logo, a font, or even a color becomes synonymous with a brand. Can you recognize all the brands below?
Working with you, we are able to either assist or take a leadership role in areas such as:
Call Center Development - Including, setup, software and vendor selection, sales script writing, training, and development. Merchant Processing - With our vast experience in online and tele-sales payment processing, we are able to provide strategies for payment processing and anti-fraud measures. Once the strategies are in place, we are able to provide our list of preferred vendors. Call Tracking Technology - Imagine knowing how many and which inbound calls came from a specific landing page or even keyword. With our call tracking integration, this is exactly what we are able to track in real time and understand where our most valuable leads are coming from and how to increase them. Real Time Data Validation - The ability to provide real time data validation and appending correct data to your leads will make your leads that much more valuable. Upsells and Lead Brokering - Incremental lifts ultimately have significant affect on the ROI. We help you monetize your customer, increase the average order and increase your profit per user.
The complexities of capturing, qualifying, and distributing leads in a timely manner can be a daunting task. With our lead management platform, we offer either a self-service or fully managed service to manage your lead capture and distribution. Our platform is suitable to use for a single lead generation campaign and robust enough to handle ping-post to thousands of lead buyers.
Seamless integration between online lead generation and offline call center sales teams enables our clients to provide a human touch to an online transaction. Our team works to enhance the quality of lead data, the speed of contact and the overall ROI of a lead generation campaign. We believe in full disclosure with our clients, walking you through step-by-step what actions we are taking and why we are taking them.
Our lead generation success is born from one simple philosophy: Not all leads are created equal. Our team specializes in generating leads that suit your exact needs. From geo-targeting as granular as a specific zip code, age, gender, income levels or any other specific qualifying data. We provide the correct technology tools to disqualify invalid leads, distribute qualified leads based on any number of criteria to either phone rooms or custom CRM/CMS systems.
Web forms are customized for each campaign to capture the required data either split across multiple pages, or on one page based on compelling design funnels. The capture process validates the lead data in real time to ensure that only correct data is accepted, leading to higher quality leads being captured. Filters set for each campaign allow us and our clients to dictate which fields are to be validated.
Leads can be rejected for a magnitude of reasons such as:
• Duplicate lead
• Profanity
• IP to geo-location mismatch
• Bad email
• Bad address
• Bad phone
The key benefit is that you know the leads that your sales team are calling are 'real' people. This yields both a higher return and the added benefit of a more motivated sales team as they close more sales. Our technology qualifies leads in real-time based on grading standards that are customized to your industry, lead source, and unique client requirements. Leads can be sent via a direct warm transfer using predictive dialing straight to the sales floor, to provide instant access to potential customers. To extend this process further, we provide the ability to track inbound phone calls from advertisement through to sale. This enables a quick ROI analysis on all ad units drilling down as specifically as individual keywords.
Distribute
Leads and phone calls can be directly transferred in real-time or with a specific delay to any customer management solution; HTTP Post, FTP, XML, SOAP, GET, and Email.
Automated exclusive, one to many, and custom rules-based distribution enables you to distribute your leads to the appropriate buyers, sales floors, or sales people on the road, all in real time, with no manual work from your side. We also provide the ability to ping and post leads to a buyer with the ability to receive real time +/- acknowledgments.
Analyze
Our team provides and consistently measures all facets of your lead flow. Analyzing granular data from page by page drop rates, web page variations, keywords, traffic sources, and many other factors that contribute to making an online campaign successful is the key to improving your campaign's performance.
Understanding where your customer is coming from, what they are doing on your site, and what they are worth to you is critical. Our analytics tools and reports enable you to see this in real time.
Report
Capturing all the data in the world won't help anyone if it isn't structured in an easy to read format for the end user.
Understanding that not all of our clients are highly technical, we provide full transparency to our clients in the way of real time access and summaries provided daily, weekly, and monthly. Customized reports are created enabling accurate business decisions to be made with full data at your finger tips.
Not only are reports sent to clients, but regular calls from our account managers will ensure that our clients know the state of their campaign at all times.
The increase in social media usage is an amazing new asset to marketing. Social network users volunteer incredible levels of detail about themselves to the nework, enabling never before seen levels of precision demographic targeting. Things such as income, politcal views, industry, family structure, entertainment preferences, all these and so much more are there for the targeting. Look at your own Facebook profile, for example. If you click "About" you can see the level of personal detail you've provides advertisers. View your "Likes" for even more. All these personal preferences you've provided can be targeted.
Our team works with you to understand your goals, your target customer and create the strategy to connect your brand with those users. With enhanced targeting we are able to reduce costs by only showing your ads to the right customer segment. By utilizing our bid management platform, we continually deliver the most effective ad to the right person at the right time.
Client Profile
Industry: Venture Financing
Conversion Growth: 61%
Cost Reduction: 72%
